Creative Approach Leads to Sponsor Exemption for Hank Lebioda
Hank Lebioda has received a sponsor exemption to the Zurich Classic of New Orleans, the PGA Tour’s team event in New Orleans April 25-29. Hank will team with Australian Curtis Luck, a former US Amateur champion and fellow PGA Tour rookie, for the week.
Sponsor exemptions are hyper-competitive and especially for a popular event such as The Zurich Classic. We decided to take a non-traditional and creative approach to petition the tournament to strongly consider the Lebioda/Luck team. We leveraged recent content by No Laying Up featuring the pair of rookies in a team event of their own.
We then took to Twitter and asking No Laying Up fans to send a tweet in support of Hank and Curtis receiving the exemption. The response was overwhelming positive, garnering over 40,000 impressions and hundreds of responses in twenty four hours.
Mission Accomplished, Hank and Curtis were awarded the exemption!