On the heels of multi-million-dollar sales growth in 2018, thanks in part to a proven factory-direct consumer business model, Ben Hogan Golf Equipment Company today unveiled the new PTx PRO forged irons. The PTx PRO irons are an enhanced version of Company’s best-selling iron model, the original PTx line, which were introduced in 2016.
The PTx PRO irons were developed for discerning, serious golfers who demand performance. After consultation and testing with Tour players and many other accomplished golfers, Ben Hogan’s engineering and product design team successfully developed a forged iron that is pure and traditional-looking on the outside yet packed with technology on the inside. The new PTx PRO irons offer the feel and feedback only forged irons can provide, while utilizing some of the today’s most advanced materials and manufacturing processes. PTx PRO irons are truly a unique blend of traditional, elegant styling that Ben Hogan irons are famous for, combined with modern game-enhancing technology.
All PTx PRO irons are manufactured using a multi-step forging process that allows Ben Hogan Golf to combine multiple materials into the club head. The long and mid-irons (#4 – #7) are hollow and made using a forged 1025 Carbon Steel frame and forged MS300 steel face for exceptional feel. Heavy Tungsten weights are inserted in precise locations near the toe of each iron to promote a straighter ball flight, higher initial launch angles, and more spin to hold the greens on longer approach shots. The shorter, scoring irons (#8 – PW) feature lightweight Titanium inserts allowing for optimal weight disbursement throughout the club head. This delivers lower, more penetrating ball flight to eliminate ‘ballooning’ shots while enhancing distance control.
“PTx PRO irons set a new standard for performance. Each iron head was designed and constructed independently using three separate pieces, different materials, and a multi-step co-forging process. It’s complicated and expensive, but it’s the only way we could engineer the performance we wanted from this special set of irons. We think PTx PRO are the irons Mr. Hogan would have made himself had he had access to today’s technology” said Scott White, President and CEO, Ben Hogan Golf Equipment Company.
Additionally, the score lines on all PTx PRO irons are milled (not stamped) into the face to provide more spin. The milled score lines also help to channel away water, dirt and turf for better contact and eliminate ‘flyers’. Plus, PTx PRO irons utilize an enhanced V-SOLE® technology which combines a higher bounce leading edge with a lower bounce trailing edge for optimal turf interaction and allows more accomplished golfers to more easily shape their shots.
Adds White, “We took our time developing the PTx PRO irons. We wanted to make sure these irons looked as good as they perform. The head size, topline thickness, face geometry … really every angle on the club head … was designed, reviewed, tested and tweaked multiple times. That process is consistent with how we run our Company. We don’t rush any product to market, because we are extremely aware of Mr. Hogan’s exceptionally high standards. As we continue to expand our forged irons and wedge offerings and enter new product categories such as our recent introduction of Ben Hogan Precision Milled Forged putters, we think Ben Hogan would be proud.”
7-piece PTx PRO iron sets will be offered on BenHoganGolf.com exclusively for $770.00. 6-piece sets (#5 iron – PW) and 5-piece sets (#6 iron – PW) will be offered for $690.00 and $600.00 respectively.
Highlighted by no-charge customization on all club orders, the Ben Hogan Golf Equipment Company offers a number of consumer-centric programs, including: free domestic shipping on orders over $250.00, flat-rate international shipping and a low or no-cost financing program. And, recognizing that many golfers want to personally experience equipment before they purchase, the Company offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people who try Ben Hogan Golf equipment via the Demo Program end up buying equipment.