Consulting

Golf Genius announced today that it has acquired Swing by Swing Golf, Inc., owner of the SwingU golf GPS and scorecard app and the SwingU Coach performance data platform. SwingU is one of the leading GPS apps used by golfers, and provides worldwide GPS course maps and scorecards, shot tracking, club recommendations, “strokes gained” statistics, wind speed, elevation, “plays like” distances, and SwingU TV, an instruction and training video library to help golfers quickly improve. Swing by Swing also operates SwingU Coach, an easy-to-use “strokes gained” statistics platform used by golf coaches to help guide game improvement efforts with their students.

SwingU will continue to operate under Golf Genius as a high value brand and will be marketed along with the Golfshot app acquired by Golf Genius earlier this year. SwingU adds to the growing Golf Genius portfolio of consumer brands, which include, in addition to Golfshot and now SwingU, Twilight Golf, Waggle and Golf Genius Trip Manager. Golf Genius is best known for providing cloud-hosted software products and related services directly to golf facilities and golf associations around the world. The company’s strategy has evolved to include offering a portfolio of category-leading brands marketed directly to golfers and golf coaches. With Golfshot and SwingU, Golf Genius will have the largest customer base of paid subscribers among all suppliers of golf GPS apps.

According to Mike Zisman, Co-CEO of Golf Genius: “Our tournament management solutions are now in use by well-over 10,000 golf facilities in more than 60 countries, and Golf Genius has become a familiar and respected brand for millions of golfers who have played in millions of Golf Genius-managed events. We are capitalizing on this brand equity to build interest and drive adoption for apps like SwingU and Golfshot in the direct-to-consumer channel. Both products are recognized leaders, are highly differentiated, and will be marketed independently. Ben Addoms, former CEO of Golfshot parent Shotzoom and now a senior Golf Genius executive, will lead both business units.”

Charles Cox, CEO of Swing by Swing Golf, commented, “There are more than a half dozen firms competing in the golf GPS app market, and consolidation is inevitable. Golf Genius has built a very strong position in the B2B golf software market with excellent products and a reputation for providing exceptional customer support. We have considered several merger options and are confident Golf Genius is the right firm to lead the consolidation of this market. Our team has been acquainted with Golf Genius for many years, and we believe that their culture aligns well with SwingU. Golf Genius will be a great home for our employees, and our customers will be well-served by Golf Genius’ commitment to delivering and supporting superb software products.”

SuperSpeed Golf is excited to announce the signing of a worldwide and multi-year brand ambassador agreement with Padraig Harrington. Superspeed Golf was represented by Fidelity Sports Group in the deal making, negotiation and contracting process.

Harrington has won three Major Championships including the 2007 and 2008 Open Championships and the 2008 PGA Championship as well as the 2022 US Senior Open. In total, Harrington has amassed 35 professional victories, reached a highest Official World Golf Ranking of No. 3 and was named a 2024 World Golf Hall of Fame Inductee. In recent years, Harrington has made speed training and overall strength a priority for his continued improvement. At 51 years of age, he has reached the fastest swing speed of his professional career and is leading PGA TOUR Champions in driving distance by reaching ball speeds above 180 mph on a regular basis.

Harrington finished the 2022 PGA TOUR Champions season at No. 1 in driving distance as the only player to average more than 300 yards per drive. He again leads PGA TOUR Champions in driving distance this season.

Padraig’s partnership will include social media engagement with the SuperSpeed community which will center on why speed is so important in the modern game, how it’s possible to gain speed as you age, how biomechanics and technology have improved the ability to know exactly how best to train for speed, and why SuperSpeed is the easiest and most effective speed training system on the market.

“I am excited to officially work with SuperSpeed as I want to continue to create more easy speed with my swing. A lot of people think it’s all about speed which is very important but what it is really about is having speed in your comfort zone while playing. SuperSpeed has been in this game the longest, they’ve built these programs, they have the experience, and they’ve done the research. If you don’t have speed, you are behind the 8- ball and giving up a lot.” said Harrington.

SuperSpeed also supports several other players and influencers including LPGA Tour players Nanna Koerstz-Madsen and Cheyenne Night, Korn Ferry Tour player Cody Blick, and top amateur Maxwell Moldovan.

The SuperSpeed Golf Training System includes three specifically weighted training clubs and access to over a year’s worth of complimentary online training. Designed around the concept of Overspeed Training, the research is clear showing 5% swing speed gains in approximately six weeks of regular practice with gains continuing with subsequent use.

The SuperSpeed Training System has helped hundreds of thousands of golfers increase their swing speed and create more powerful, consistent golf swings. Used by over 700 touring professionals, SuperSpeed is available in over 40 countries.

“All of us here at SuperSpeed are very excited to have a player like Padraig not only as an ambassador for SuperSpeed, but proof of the impact our system can have. When we decided to start our Tour ambassador program, he was the first player we thought of,” said Mike Napoleon, President of SuperSpeed Golf. “Padraig has been working with our equipment as long as our company has existed and has enjoyed great results. He is a perfect example of how fully integrating speed training can have long-term positive effects for a player. We hope that having him on the team helps bring this message to many more golfers all around the world.”

What is SuperSpeed Golf? Click here to find out more about the cutting edge training system over 700 Tour Pros worldwide have trusted to improve their performance.

Interested in carrying SuperSpeed products at your facility? Click here to learn more about wholesale opportunities with SuperSpeed Golf.

SuperSpeed is represented by Drew Carr and David Moorman of Fidelity Sports Group.

Media Contact: Chris Reimer, [email protected]

Coming off its best sales month in recent history, Ben Hogan Golf Equipment Company has unveiled a visually contemporized website at www.BenHoganGolf.com in an effort to simplify, yet enhance, the visitor’s experience.  The purchasing process for micro-manufactured,  premium forged golf clubs has been optimized through a number of new features,  including a new HoganFIT(https://benhogangolf.com/pages/hoganfit) club recommendation tool, and the addition of 3-D golf club imaging technology.

“Our new PTx PRO irons, GS53 driver and fairway woods and Ben Hogan Precision Milled Forged Putters have been exceptionally well received by serious golfers around the globe. Our web traffic is greater than ever and demand for some of our products outpaces supply,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Our website is our life blood, and it is critical for us to provide a first-class online shopping experience. While we continually update and improve our site, there is no better time to unveil our new-look and introduce the HoganFIT club recommendation tool and 3-D imaging technology. These new features will allow golfers to get up close with our entire product line and better determine which products will work best for them.”

HoganFIT is a simple 3-step club recommendation tool that allows golfers to create a player profile, provide basic information about their current swing and playing tendencies, and then receive a high-level recommendation on the Ben Hogan golf equipment that will optimize their game. HoganFIT utilizes proprietary algorithms and logic technology to provide recommendations on the various iron models, long-iron replacement options (e.g. hybrids and/or utility irons), and wedges. A separate recommendation module for drivers and fairways will be added soon.

Additionally, the Company has added 3-D imaging technology for all products. This new feature allows golfers to view all products much more comprehensively online. Visitors will be able to view golf club heads as they rotate to better visualize the nuances in head designs, including blade length, top line thickness, offset, and graphics.

White adds, “Selling directly to serious golfers at BenHoganGolf.com has proven to be a highly successful business strategy for the Company but, more importantly, it’s a convenient, efficient and cost-effective way for serious golfers to purchase great golf equipment. Since golfers can’t experience our products through traditional retailers, it’s important that we provide them with other options to do so. The HoganFIT System is meant to be another tool to help golfers better understand our product line and find the products that will help them play their best golf. And, now that we’ve added 3-dimension images of our products to the website, consumers will be able to experience our products in almost the same way as if they were holding them.”

Today, exclusively through www.BenHoganGolf.com serious golfers can purchase 100% forged clubs for about half of the price of competitive tour-quality equipment sold through traditional retail channels. Buying directly from the Ben Hogan Golf Equipment Company saves a golfer hundreds of dollars per purchase, as compared to buying name brand premium golf clubs at retail, where high margins, mark-ups and other costs are passed onto the consumer, via the final sale price.

Better yet, Ben Hogan Golf remains firmly committed to Mr. Hogan’s mission to “design and manufacture the best golf clubs in the world” with “the most exacting tolerances modern machinery will allow.” All products are designed specifically for serious and accomplished golfers, and are hand-crafted using Ben Hogan Golf’s proprietary club building process. The Company’s team of craftsmen, some of whom worked with Mr. Hogan directly for many years, builds each individual club and set of irons one at a time, to exacting, individual specifications. Mass production techniques are not utilized at Ben Hogan Golf Equipment Company.

Complementing the new HoganFIT club recommendation tool and no-charge customization on all club orders, Ben Hogan Golf offers a number of consumer-centric programs, including: free domestic shipping on orders over $250.00, flat-rate international shipping and a low or no-cost financing program.

And, recognizing that many golfers want to personally experience equipment before they purchase, the Company offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people who try Ben Hogan Golf equipment via the Demo Program end up making a purchase.

Keep up-to-date with all of the latest Ben Hogan Golf news on social media:
• Twitter @BHGolfEquipment /Facebook @BenHoganGolfEquipmentCompany /Instagram @BenHoganGolf

About Ben Hogan Golf Equipment

The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs. The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953. The Company offers their premium products online at benhogangolf.com exclusively. By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. © 2019 Ben Hogan Golf Equipment Company, LLC.

Ben Hogan’s driving prowess helped lead him to nine (9) Major victories throughout his career, including the Masters, U.S. Open and British Open in 1953.  In honor of his successes, the Ben Hogan Golf Equipment Company today introduced the new GS53 driver and fairway woods, marking the Company’s first new offerings in these product categories in well over a decade.

The new woods line includes a driver, #3 wood, #4 wood … which is rare among premium brands … and #5 wood. The line is highlighted by the GS53 driver, a 445cc driver featuring a beautiful, traditionally-shaped titanium head with an adjustable hosel to change loft, lie and face angles quickly and easily.  The driver will be sold for $300 on www.BenHoganGolf.com   exclusively as part of Ben Hogan Golf’s factory-direct business model that eliminates retail mark-up, without compromising quality.

Made using two (2) separate pieces of titanium, the body of the GS53 driver is laser welded to the highly engineered 6-4 forged titanium face. The forging process maintains the integrity of the molecular structure and ensures a tight, uniform grain pattern that is free from ‘dead’ spots.

Ben Hogan engineers also utilized a design feature called Face Flex.  This allowed them to create an ultra-thin face at different thicknesses … from toe to heel and sole to crown  … to increase the size of the Effective Hitting Area (EHA) across the entire face.  Face Flex ensures maximum distance on shots struck in the center of the club face and minimizes distance loss on off-center hits.  Additionally, the score lines are precision milled into the forged face at exact and consistent depths and, combined with bulge and roll that is precisely engineered for the specific geometry of the face, provide exceptional accuracy.

The GS53 driver was also ‘acoustically tuned’ to provide a pleasing sound at impact.  Finally, the famous Ben Hogan Speed Slot has been updated and incorporated into the driver design for better aerodynamics and more club head speed.

“Ben Hogan was famous for his no-nonsense approach to his game and his business.” said Scott White, President and CEO of the Ben Hogan Golf Equipment Company. “We felt the designs and marketing claims in the driver and fairway woods categories had gotten out of control in recent years.  We’ve been working on the GS53 projects for a long time with the simple goal of delivering exceptionally beautiful drivers and fairways woods that provide industry-leading performance. No ridiculous hype, unnecessary technologies, materials or graphics … and certainly without the crazy price tags.”

The GS53 driver – which is offered in 9.0  and 10.5-degree models – also features Ben Hogan Golf’s proprietary adjustable hosel, which is ingeniously designed yet simple and easy to use.  Called Flight Control, golfers can change the loft of the driver up to two (2) degrees from the base loft – one degree stronger or weaker.  They can also change the lie angle and face angle from square to open or closed, to ‘tune’ the driver to exact specifications and/or desired shot shape.  All adjustments can be made in a matter of seconds by any golfer using the adjustment wrench provided.  The eight (8) adjustment settings are easily identifiable and do not require re-orientation of the shaft graphics or grip position.  This allows golfers to keep the shaft and grip aligned to their personal preference no matter which setting is selected.

The GS53 fairways woods were developed to be the perfect long-game complement to the GS53 driver. The head shapes are traditional, and all feature a low-profile design. Like the GS53 driver, the fairway woods utilized 2-piece construction – a stainless steel body joined to a C455 Maraging steel forged faceplate. The GS53 #3 wood is 14 degrees, the #4 wood is 16 degrees and the #5 wood is 18 degrees.  All fairway woods also utilize Ben Hogan Golf’s Face Flex Technology and incorporate the Speed Slot design to increase both distance and accuracy.  GS53 fairway woods will be sold for $200 each on BenHoganGolf.com.

Included in the cost of the GS53 driver ($300) and fairway woods ($200), which are initially available in right-handed models only, consumers can choose one of three super-premium aftermarket shafts, offered in multiple flexes and weights, including:

1. Project X HZRDUS Smoke Black (low trajectory) – valued at $300 MSRP
2. Tensei™ CK Blue (mid trajectory) – valued at $250 MSRP
3. UST Mamiya Helium™ (high trajectory) – valued at $225 MSRP

Highlighted by no-charge customization on all club orders, the Ben Hogan Golf Equipment Company offers a number of consumer-centric programs, including: free domestic shipping on orders over $250.00, flat-rate international shipping and a low or no-cost financing program. And, recognizing that many golfers want to personally experience equipment before they purchase, the Company offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people who try Ben Hogan Golf equipment via the Demo Program end up buying equipment.

For more information or to purchase the GS53 Driver or Fairway Woods visit www.benhogangolf.com and keep up-to-date with all of the latest Ben Hogan Golf news on social media: Twitter @BHGolfEquipment /Facebook @BenHoganGolfEquipmentCompany /Instagram @BenHoganGolf

About the Ben Hogan Golf Equipment Company:

The Ben Hogan Golf Equipment Company manufactures premium golf clubs and accessories and is committed to continue Ben Hogan’s history and heritage of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at BenHoganGolf.com  exclusively.  By eliminating the retail “middleman”, the Company’s cost structure is minimized, and consumers are able to purchase high-quality golf equipment at factory-direct prices. © 2019 Ben Hogan Golf Equipment Company, LLC.

On the heels of multi-million-dollar sales growth in 2018, thanks in part to a proven factory-direct consumer business model, Ben Hogan Golf Equipment Company today unveiled the new PTx PRO forged irons.  The PTx PRO irons are an enhanced version of Company’s best-selling iron model, the original PTx line, which were introduced in 2016.

The PTx PRO irons were developed for discerning, serious golfers who demand performance.  After consultation and testing with Tour players and many other accomplished golfers, Ben Hogan’s engineering and product design team successfully developed a forged iron that is pure and traditional-looking on the outside yet packed with technology on the inside.  The new PTx PRO irons offer the feel and feedback only forged irons can provide, while utilizing some of the today’s most advanced materials and manufacturing processes.  PTx PRO irons are truly a unique blend of traditional, elegant styling that Ben Hogan irons are famous for, combined with modern game-enhancing technology.

All PTx PRO irons are manufactured using a multi-step forging process that allows Ben Hogan Golf to combine multiple materials into the club head.  The long and mid-irons (#4 – #7) are hollow and made using a forged 1025 Carbon Steel frame and forged MS300 steel face for exceptional feel.  Heavy Tungsten weights are inserted in precise locations near the toe of each iron to promote a straighter ball flight, higher initial launch angles, and more spin to hold the greens on longer approach shots.   The shorter, scoring irons (#8 – PW) feature lightweight Titanium inserts allowing for optimal weight disbursement throughout the club head.   This delivers lower, more penetrating ball flight to eliminate ‘ballooning’ shots while enhancing distance control.

“PTx PRO irons set a new standard for performance.  Each iron head was designed and constructed independently using three separate pieces, different materials, and a multi-step co-forging process.  It’s complicated and expensive, but it’s the only way we could engineer the performance we wanted from this special set of irons.  We think PTx PRO are the irons Mr. Hogan would have made himself had he had access to today’s technology” said Scott White, President and CEO, Ben Hogan Golf Equipment Company.

Additionally, the score lines on all PTx PRO irons are milled (not stamped) into the face to provide more spin.  The milled score lines also help to channel away water, dirt and turf for better contact and eliminate ‘flyers’.  Plus, PTx PRO irons utilize an enhanced V-SOLE® technology which combines a higher bounce leading edge with a lower bounce trailing edge for optimal turf interaction and allows more accomplished golfers to more easily shape their shots.

Adds White, “We took our time developing the PTx PRO irons.  We wanted to make sure these irons looked as good as they perform.  The head size, topline thickness, face geometry … really every angle on the club head … was designed, reviewed, tested and tweaked multiple times.  That process is consistent with how we run our Company.  We don’t rush any product to market, because we are extremely aware of Mr. Hogan’s exceptionally high standards.  As we continue to expand our forged irons and wedge offerings and enter new product categories such as our recent introduction of Ben Hogan Precision Milled Forged putters, we think Ben Hogan would be proud.”

7-piece PTx PRO iron sets will be offered on BenHoganGolf.com exclusively for $770.00.  6-piece sets (#5 iron – PW) and 5-piece sets (#6 iron – PW) will be offered for $690.00 and $600.00 respectively.

Highlighted by no-charge customization on all club orders, the Ben Hogan Golf Equipment Company offers a number of consumer-centric programs, including: free domestic shipping on orders over $250.00, flat-rate international shipping and a low or no-cost financing program. And, recognizing that many golfers want to personally experience equipment before they purchase, the Company offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people who try Ben Hogan Golf equipment via the Demo Program end up buying equipment.