Travis Fulton Signs with Ben Hogan Golf Equipment

Fort Worth, Texas – January 21, 2019 – As one of the game’s most iconic brands, Ben Hogan Golf Equipment Company (BHG) is enjoying a strong resurgence backed by a unique factory-direct business model that provides
tour-quality, high-performance golf clubs at a fraction of competitive brand pricing. Today, with an ever-growing following among serious golfers, and on the heels of multi-million dollar sales growth in 2018, the Company has
announced the signing of nationally recognized golf instructor, Travis Fulton, as a brand ambassador.

Named a Top ranked teacher by GOLF Digest, while also serving as a consistent Golf Channel analyst and contributor to PGATOUR platforms, Fulton has emerged as a golf industry instruction leader and boasts a strong following among serious golfers. As a brand ambassador for Ben Hogan Golf, the Company will utilize Fulton in a variety of capacities, including customer engagement, content development, product testing and more. Fulton will also utilize his active social media platforms to promote the Ben Hogan Golf brand and products.

“Travis Fulton is an accomplished golf instructor with a devoted following among golfers who closely align with the products offered by Ben Hogan Golf,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Travis brings our brand a wealth of knowledge and a unique understanding of the game. We are fortunate to have him as a strategic advisor and somebody that will help us keep our finger on the pulse of serious players. We think he has the credibility and charisma to be a great addition to our team of brand ambassadors.” White adds, “At a time when the retail golf equipment market has driven prices to unprecedented levels, brand ambassadors like Travis will help promote the Ben Hogan Golf’s direct-to-consumer business model. He can help us explain how we are able to offer tour-quality golf clubs to golfers at hundreds of dollars less than they would pay for
competitive brand products in the mark-up driven retail sector. We want serious golfers to know that we are not beholden to retail sales cycles and shelf re-sets, and we bring products to market only when they are worthy of the legendary Ben Hogan’s signature, as we will never compromise quality.”
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