FLIGHTSCOPE AND FAIRWAYS OF LIFE WITH MATT ADAMS LAUNCH NEW PARTNERSHIP
FlightScope, a global leader in performance data technology for golfers, is proud to announce a new partnership with global golf media platform Fairways of Life with renowned host Matt Adams. Fairways of Life, which is broadcast on Golf Channel as well as a syndicated national network of sports television affiliates (including NESN, FanDuel, DirecTV, MSG, Root Sports, Altitude Sports, Space City Home Network, NBC Sports, SportsNet, Monumental Sports, Fubo TV and others), reaches more than 180 million households and is also available on a variety of digital platforms and every major audio platform worldwide. As the host of Fairways of Life, Adams will speak to FlightScope’s many innovative technologies.
With decades of experience in the golf industry including equipment manufacturing, managing golf courses, broadcasting, equipment writing and content creating, Adams, who is also the best-selling author of 14 books, brings a wealth of knowledge and credibility to the FlightScope brand. Through his work hosting the award-winning Fairways of Life Show since 2006, the world’s largest daily live golf television show and podcast, Adams covers golf news, men’s and women’s professional golf, golf product introductions, travel, instruction, and the latest advancements in the sport. Adams’ work is featured on NBC Sports/Golf Channel, PGA Tour Entertainment, ESPN+, European Tour Productions/IMG, BBC, TalkSport U.K., Sky Sports, CBS Sports Radio, and SiriusXM. Adams has covered every major championship as well as the Ryder Cup and Solheim Cup for more than 20 years, including hosting and on-course play-by-play.
“We are honored to welcome Matt Adams and Fairways of Life’s worldwide media platform to the FlightScope family,” said Henri Johnson, founder and CEO of FlightScope. “Fairways of Life’s global reach and Matt’s passion for the game, deep understanding of golf technology, and commitment to educating golfers, aligns perfectly with our mission to provide golfers with the best tools for improved performance. His credible voice and Fairways of Life’s reach will help us connect with a wider audience and continue to revolutionize the way golfers approach the game.”
FlightScope’s new i4 rangefinder and industry-leading Mevo+ launch monitor will be showcased across multiple Fairways of Life platforms, including television and streaming broadcasts as well as digital and social platforms. Adams will also offer insights on how FlightScope’s technology can benefit golfers of all skill levels, from weekend enthusiasts to touring professionals.
“I am excited to partner with FlightScope and help spread the word about their groundbreaking technology on the Fairways of Life show,” said Adams. “I’ve seen firsthand how accurate and reliable data can transform a golfer’s performance, and FlightScope continues to set the standard in this space. I look forward to aligning with FlightScope to attract more golfers into the future of golf performance analysis.”
For more information about FlightScope and its range of products, visit www.flightscope.com. To tune into Fairways of Life and follow Matt Adams, visit www.fairwaysoflife.com.
About FlightScope
FlightScope, the industry leader and pioneer in tracking and analyzing sports performance data, traces its origins back to 1989. Originally developed to track projectiles for the defense industry, FlightScope quickly shifted its focus to revolutionize the world of sports. With an unwavering commitment to innovation and precision, FlightScope has continuously pushed boundaries, introducing a myriad of groundbreaking technologies tailored to enhance athletic performance across diverse sports categories such as golf, baseball, softball, tennis, athletics, and cricket.
Through cutting-edge advancements and unwavering dedication, FlightScope has cemented its position as the go-to solution for athletes and coaches worldwide, empowering them to unlock their full potential and achieve unparalleled success. For the accuracy you demand, FlightScope technology gives you performance data you can trust.
About Fairways of Life
Fairways of Life Show, hosted by Matt Adams, is the largest and most widely distributed daily live television golf talk show in the world. Featuring insightful interviews, expert analysis, and the latest news from the golfing world, Fairways of Life with Matt Adams reaches a global audience across all platforms, television, and radio. Contact: David Moorman: [email protected]
Media Contact: Drew Dezen, JDPR, [email protected]
