Fort Worth, Texas – January 21, 2019 – As one of the game’s most iconic brands, Ben Hogan Golf Equipment Company (BHG) is enjoying a strong resurgence backed by a unique factory-direct business model that provides
tour-quality, high-performance golf clubs at a fraction of competitive brand pricing. Today, with an ever-growing following among serious golfers, and on the heels of multi-million dollar sales growth in 2018, the Company has
announced the signing of nationally recognized golf instructor, Travis Fulton, as a brand ambassador.
“Travis Fulton is an accomplished golf instructor with a devoted following among golfers who closely align with the products offered by Ben Hogan Golf,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Travis brings our brand a wealth of knowledge and a unique understanding of the game. We are fortunate to have him as a strategic advisor and somebody that will help us keep our finger on the pulse of serious players. We think he has the credibility and charisma to be a great addition to our team of brand ambassadors.” White adds, “At a time when the retail golf equipment market has driven prices to unprecedented levels, brand ambassadors like Travis will help promote the Ben Hogan Golf’s direct-to-consumer business model. He can help us explain how we are able to offer tour-quality golf clubs to golfers at hundreds of dollars less than they would pay for
competitive brand products in the mark-up driven retail sector. We want serious golfers to know that we are not beholden to retail sales cycles and shelf re-sets, and we bring products to market only when they are worthy of the l