David J. Moorman
As President and CEO of Fidelity Sports Group, LLC., David J. Moorman draws on his 28 years of sport marketing experience to bring valued advice and counsel to his clients. During his career, David has been fortunate to have worked with numerous world class athletes such as the late great golfer Payne Stewart, major golf championship winners Lee Janzen, Mark Calcavecchia and Paul Azinger, baseball’s Orel Hershiser, Frank Thomas and Chipper Jones, legendary football coaches Joe Gibbs and Dan Reeves and motocross icons, Ricky Carmichael and James Stewart.
David has negotiated hundreds of endorsement, licensing, appearance and media agreements for professional athletes that have exceeded $100 million. Since his start in the sports industry in 1989, David has set new standards in structuring and negotiating corporate agreements for professional athletes. Furthermore, for such athletes, he has developed and executed strategic marketing plans, monitored promotional and public relations activities, and coordinated worldwide schedules. His dedication, commitment and care based approach to managing business allows his clients to maximize their commercial value in the marketplace while at the same time allowing them to focus on what they love the most – their family and career.
His own love of golf earned David a scholarship to the University of Notre Dame, where he graduated in 1984 with a Bachelor of Arts degree. While at Notre Dame, David was elected captain of the golf team, earned three varsity letters and received student athlete academic honors. Thereafter, he studied international law at the Notre Dame/London Law School during the summer of 1985, and ultimately earned a juris doctorate degree from the University of Notre Dame School of Law in 1987.
After law school, David worked for the prominent Texas based law firm Fulbright and Jaworski before joining Leader Enterprises, Inc. in 1989. There, its founder and esteemed sports lawyer, the late Robert Fraley, introduced and mentored him in the field of sports management and marketing. While at Leader Enterprises his dedication and accomplishments earned him the role of Vice-President of Client Services. In 1997, David co-founded SportsLink Consulting and as its managing partner built a successful and profitable firm servicing professional athletes for eleven years.
Besides his passion for sports, David enjoys traveling with his family and participating in Christian sponsored charitable activities. Born in Muncie, Indiana, David currently lives in Orlando, Florida with his wife Kelly and their sons Tyler and Matthew.
Drew Carr is the Co-Founder of Fidelity Sports Group. Drew leads Fidelity Sports’ efforts in corporate relationships, client acquisition and management, media management, and general client management and marketing. With his interest in marketing and developing technology, Fidelity Sports is able to stay in front of evolving trends, and thus able to better serve their client’s needs.
Born in Philadelphia, Pennsylvania, Drew grew up in Delaware as an avid junior golfer. After winning the Delaware Junior Amateur and having top ten finishes in three high school state tournaments, Drew went to Rollins College in Orlando, Florida where he majored in Political Science and played for two years on the men’s varsity golf team. While completing his undergraduate studies, Drew began to expand his interests in business and independently started a public relations and event planning firm focused on Orlando’s entertainment, hospitality and service industries. He was successful in helping clients reach new heights in their respective projects which included live concerts, charitable events, venue launches, and grand openings, re-branding initiatives and celebrity appearances. By 2006 he sought to combine his love of business and marketing with his passion, the game of golf, by securing a position with David Moorman at SportsLink Consulting , which would later be transitioned into Fidelity Sports Group.
While at Sportslink Consulting, Drew assisted on client marketing and business development projects including Rick Smith, Ricky Carmichael, and professional golfers Tim Petrovic, Jim McGovern, Ben Crane, Lee Janzen, Patrick Sheehan, Grant Waite and various corporate consulting opportunities. Additionally Drew executed case studies on the industries of Action Sports and NASCAR, which provided in depth analysis of all aspects of the sport(s) from logistics, to key figures and sponsorship values.
When David Moorman had a new vision, which lead to the creation of Fidelity Sports Group, LLC he asked Drew to come along with him in the founding of the company. Drew has led projects and successful negotiations with companies on behalf of clients including Chase, Mastercard, Beaumont Health Systems, Zepp Labs, Harmony Turf, Under Armour, Perry Ellis, and Draft Kings not to mention brands endemic to the golf industry.
In 2013, Drew led efforts to launch Fidelity Sports’ media division. Since, Fidelity Sports has successfully negotiated opportunities on behalf of clients with SiriusXM, NBC Sports, Comcast and Golf Channel. In addition to PGA Tour client opportunities, Drew has closed numerous advertising relationships for Fidelity Sports media clients.
Away from the office, Drew has served as a community mentor to underprivileged youth in the Orlando area through the Big Brothers Big Sisters of Central Florida Organization since 2008. Drew, his wife Tami and their daughter Palmer live in the Doctor Phillips area of Orlando, Florida.